In Web management, getting customers to “like” you might just be the easiest step. Once you have them, you need to be innovative to keep them engaged and plugged into your site, your brand and your product. Audience engagement means that your visitors come back often, stay longer and even tell your friends about activities [...]
Long before “disruptive innovation” became a catchphrase of the business world, Henry Ford made waves by introducing the 5-day work week (with 6 days worth of pay!) and perfecting assembly line techniques for the Model T. Middle class America flocked to Detroit in droves while auto manufacturing executives elsewhere tried to wrap their heads around [...]
Your customers are mobile. So, it’s time for your business to go mobile. Ready, set, develop, right? Not so fast. First, let’s address the ongoing debate of when to build a mobile app versus a mobile site. Is one better than the other? Does it make sense to build both? There aren’t clear-cut answers to [...]