Search engine marketing: Where do you begin? Do you know where you are? Do you know where you can be found? Do you know where you want to be? These are all great questions for website owners to ask and discover the answers to when it comes to search engine marketing. Don’t worry. We’re going [...]
Search Engine Optimization (SEO) is the art of optimizing your website, so that it can be found for relevant search terms on search engines, such as Google. While there are many items to consider, the most fundamental step is to build backlinks – hyperlinks that are directed back to your website. Alas, building backlinks is [...]
There are many creative ways to generate traffic to your website. However, don’t you think it’s ineffective if readers leave right after browsing that single page? There are seven tools that I found that are amazing when it comes to perpetuating existing traffic. Before we begin, let me clarify the two types of traffic. Internal [...]
In the era of client-consumerism, words like “bonus,” “included,” “extra,” “more,” and “free” drive product consumption. Software companies offer trials with extensions, web-memberships provide swag or freebies, and coupons are always distributed to those who will relinquish their email address. But you’re building a business, not some over-funded marketing scheme to get a million likes [...]
There’s something I’ve always hated about the web hosting business. No, it’s not the cut-throat competition, the crazy customers, or the California climate. And NO, it’s not the 5-hour work week NOR the oodles of money either… those are fine. It’s the domain names. (And, by extension, ICANN.) The problem with ICANN, as I may [...]