What is a Permalink?

A permalink is the URL for any given post or page. WordPress enables you to customize the structure of your website’s permalinks. The CMS can also generate permalinks automatically for new blog posts and pages.


WordPress

More About Permalinks

WordPress permalinks are the unique URLs that identify each post and page. The CMS offers multiple permalink structures that you can choose from.

You can change the permalink structure for your website at any time. However, it’s generally recommended that you set a permalink structure when creating a new website and not change it again.

Typically, WordPress generates permalinks automatically from the titles of your posts and pages. However, you can also set permalinks for posts and pages manually.

Your chosen permalink structure can impact Search Engine Optimization (SEO). Typically, experts suggest focusing on shorter permalinks that provide some information about the page’s content.

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