What is Visual Balance?

A visually-balanced website can create a positive user experience and can help fuel conversions by clearly conveying your message. There are several factors that contribute to a well-balanced site, including:

• Symmetry. Both sides of the axis mirror one another in a symmetrical design. This creates a stable, evenly-distributed webpage.
• Asymmetry. Asymmetrical, or informal, balance is created by contradicting elements. This is often achieved with juxtaposition, such as using several small elements to balance large ones.
• Radial balance. Sometimes designers choose to center a design around one point. Often, this focal point is the center of the screen.