What is a Hero?

A hero usually covers the full-width space on a website’s homepage. It can establish a more consistent, minimalist web design that catches the attention of new users.

After they attract attention, hero images usually leave an impression. They can impress users and provide a quick visual message about the website. The correct graphic can be visually pleasing and appeal to a visitor’s emotions.

Using a hero image can also direct attention to call-to-action buttons, improving a website’s navigation. Ultimately, a hero image can be any eye-catching graphic, but some websites feature products or promotional messages.