What is a Serif/Sans Serif Font?
Serif refers to a font that has a small decorative stroke at the end of larger lines. A sans serif font does not include this added visual feature.
More About Serif/Sans Serif Fonts
Although the origins are unknown, serif fonts were likely created to smooth out the ends of letters which were chiseled in stone. Now, these serif fonts are known for being professional and authoritative. They were frequently used by newspapers such as the New York Times. Choosing a serif font for your web design can improve readability by creating flow for the reader.
However, sans serif is also a popular modern typeface. Without any decorative strokes, this font can appear more minimalist and legible. Furthermore, sans serif fonts are a popular choice for websites because they don’t take up extra space or slow down readers.