What is a Custom Hook?

Webhooks are also known as HTTP push APIs or callbacks. That’s because these notifications are HTTP POST requests.

Custom webhooks can help website owners create optimized workflows. Simply put, webhooks allow one action to trigger another in a different application.

One example of a webhook workflow concerns form submissions. For instance, an e-commerce website owner may create a flow where each time a new form is submitted via their form plugin, a new lead contact is created in their marketing plugin.