What is Conversion Rate Optimization (CRO)?

CRO can vary depending on what your goals are. Some of the most common conversion goals include getting visitors to click on specific links, fill out forms, make purchases, and sign up for email lists.

What type of conversion you’re after will impact the optimization process. For example, suppose you want to increase email signup rates. In that case, the CRO process can involve testing different types of forms, moving forms to other locations, and testing different Calls-to-Action.

For links, improving conversions may include changing the anchor text or trying to place the link in a different section of the page.

If you want to optimize your website conversion rates however, it’s essential to measure the impact of any changes that you make.