What is Google's Medic Update?

When Google’s Medic update was released in 2018, it affected many websites that give advice about life and well-being. Although it claimed to be a global update, this mainly impacted medical, financial, news, and scientific pages.

The purpose of this update was to reward websites with a high level of expertise, authority, and trustworthiness. Sites that experienced negative affects after this update might have been medical advice pages that lacked medical expertise.

Overall, websites that published news, scientific articles, or other expert information often saw ranking changes. To recover from this update, some websites had to start focusing on quality content that was accurate, trustworthy, and authoritative.