What is an Inbound Link?
An inbound link is a link that is pointing to your website from another website. Search engines use inbound links as a way to determine the popularity and relevancy of your site.
More About Inbound Links
Inbound links are one of the most important factors in SEO. The more inbound links a site has, the higher it will typically rank in Search Engine Results Pages (SERPs). In order for inbound links to be effective, they need to be high quality.
This means that they should come from popular and relevant websites. Furthermore, the anchor text (the text that is hyperlinked to your website) should be keyword rich and relevant to a site’s content.
There are a number of ways to build inbound links. Some of the most effective methods include guest blogging, directory submissions, social bookmarking, and forum postings.