What is Keyword Density?

Keyword density describes how frequently a keyword appears on a web page. By taking the number of times a keyword or phrase is found on a web page and comparing it to the total number of words on the page, marketers can find this value as a percentage.

Search engines use algorithms to determine the relevance of a web page to a specific search query. One of the factors that can influence these algorithms is keyword density.

In the past, high keyword density was very likely to boost a page’s ranking in search engine results. However, since SEO crawlers are now being designed to detect keyword stuffing, aiming for ‘optimal keyword density’ is likely a better keyword strategy.