What is Keyword Research?

Keyword research is one of the most important, valuable, and high-return activities in the search marketing field. Ranking for the right keywords is critical to growing your online presence.

By researching keyword demand, search volume, and difficulty, site owners and entrepreneurs can learn which terms and phrases to target. Furthermore, they can gain valuable insight into their target audiences and customer segments. It’s not always about getting visitors to a site, but about getting the right kind of visitors.

There are many tools that can help marketers and website owners conduct keyword research. Some of the most popular options are Google Keyword Planner, Google Trends, and the Yoast Google suggest expander.