What is a Ranking Factor?

Ranking factors determine your site’s performance in the search results. Important ranking factors for Google include consistent and quality content, keywords, backlinks, niche authority, user interaction, internal linking, site responsiveness, page speed, site security, and schema markup.

There are many other factors that contribute to the overall ranking of a website, but these are believed to be the most impactful. Scoring well in these areas can have a major impact on the visibility of a webpage in search results.