What are Reciprocal Links?

Abusing reciprocal links can have a negative impact on SEO. Linking is supposed to be meaningful, and the link should be relevant and provide value. Excessive reciprocal linking intended to boost a site’s rankings can get you penalized by Google.

When done right (and moderately), reciprocal linking can benefit both sites by adding backlinks and credibility to a page. Reciprocal links should be relevant and placed in the right context, otherwise your site risks being flagged as spam by search engine robots.