What is User-Generated Content (UGC)?

Although User-Generated Content isn’t created by a brand, it’s used as a marketing technique to boost visibility and sales. An intentional UGC strategy encourages individuals to post about a business on their personal social media accounts. Consumers trust an individual’s perspective more than a brand or business. Therefore, when users see their friends and family recommend a product, they may be more likely to buy it for themselves.

UGC is often memorable and authentic. It is a show of brand loyalty. To encourage UGC, brands can run giveaways and contests, sharing their products and recommending them to their following. This can in turn expand the brand’s consumer base.