What is Word Count?

Word count is an important factor to consider when writing a post. As a general rule, posts should be over 300 words, which  enables the writer to give an in-depth explanation of the topic. With longer posts, search engines usually have a better chance of understanding the information and ranking it properly.

However, quality matters over quantity. If a longer post doesn’t provide relevant information, this can cause users to leave without reading the full article. Long-form content tends to rank higher, but only if it contains useful information that aligns with its title and keyword.