What is Body Copy?

The title or headline is often one of the most important aspects of a piece of writing. However, body copy is what typically persuades a person to complete an action. This is because it discusses the main idea in great detail and shows how the product or service can benefit customers.

Good body copy is a simple, often informal discussion that focuses on the features and benefits of a particular subject or product. It is divided into headings and subheadings to organize different aspects of the topic. Additionally, it often includes emotional triggers and helps readers solve a problem.